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1. BOOK
Qualitative Research Methods in Public Relations and Marketing Communications / by Christine Daymon, Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2011 [2017]
Availability: Items available for loan: ULAB Library (1)Call number: 659.2072 DAQ.

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2. BOOK
Strategic integrated Marketing Communication / by Larry Percy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2018
Availability: Items available for loan: ULAB Library (1)Call number: 658.802 PES.

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