Qualitative Research Methods in Public Relations and Marketing Communications / by Christine Daymon, Immy Holloway.

By: Daymon, ChristineContributor(s): Holloway, ImmyMaterial type: TextTextPublication details: New York : Routledge, c2011 [2017]Edition: 2nd edDescription: xi, 397 p.: 23 cmISBN: 9781138897687Subject(s): BBA | Business Administration | Business | Marketing | Marketing Communication -- Research | Public Relation -- Research | MSJ | Media Studies and Journalism | Media Studies | JournalismDDC classification: 659.2072
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Item type Current library Call number Copy number Status Date due Barcode Item holds
659.2072 DAQ (Browse shelf (Opens below)) 1 Available 19555
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Includes Bibliographical References and Index.

Public Relation - BBA.


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