Qualitative Research Methods in Public Relations and Marketing Communications / by Christine Daymon, Immy Holloway.
Material type:
TextPublication details: New York : Routledge, c2011 [2017]Edition: 2nd edDescription: xi, 397 p.: 23 cmISBN: 9781138897687Subject(s): BBA | Business Administration | Business | Marketing | Marketing Communication -- Research | Public Relation -- Research | MSJ | Media Studies and Journalism | Media Studies | JournalismDDC classification: 659.2072
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
ULAB Library | 659.2072 DAQ (Browse shelf (Opens below)) | 1 | Available | 19555 |
Total holds: 0
Includes Bibliographical References and Index.
Public Relation - BBA.
424015.
There are no comments on this title.