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1. BOOK
Marketing by
Edition: 13th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 2004
Availability: Items available for loan: ULAB Library (1)Call number: 658. 8 ETM.

2. BOOK
Fundamentals of Marketing by
Edition: 10th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 1994
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 STF.

3. BOOK
Essentials of marketing (with CD) A global managerial approach by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 PEE, ... Not available: ULAB Library: Withdrawn (3).

4. BOOK
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658. 83 COM, ...

5. BOOK
Strategic Marketing by
Edition: 8th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore McGraw-Hill 2006
Availability: Items available for loan: ULAB Library (4)Call number: 658 . 802 CRS, ... Not available: ULAB Library: Withdrawn (1).

6. BOOK
Applications in basic marketing Clippings from the popular business press 2004-05,2005-06 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 2005
Availability: Items available for loan: ULAB Library (4)Call number: 658 . 8 PEA, ...

7. BOOK
Fundamentals of selling Customers for life through service by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 2008
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 85 FUF, ... Not available: ULAB Library: Withdrawn (5).

8. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (3)Call number: 659. 1 BEA, ...

9. BOOK
Strategic Marketing Management Cases by
Edition: 6th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Irwin/McGraw Hill 1999
Availability: Items available for loan: ULAB Library (1)Call number: 658.802 CRS. Not available: ULAB Library: Withdrawn (2).

10. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (5)Call number: 659. 1 BEA, ...

11. BOOK
Fundamentals of selling: customers for life through service / by Charles M. Futrell. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, c2011 [2015], [2017]
Availability: Items available for loan: Permanent Campus Library (1)Call number: 658.85 FUF. ULAB Library (4)Call number: 658.85 FUF, ... Not available: Permanent Campus Library: Checked out (1).

12. BOOK
Strategic Marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill Education, c2006 [2016]
Availability: Items available for loan: ULAB Library (2)Call number: 658.802 CRS, ...

13. BOOK
Consumer Behavior: building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai, India: McGraw Hill Education, c2014 [2016]
Availability: Items available for loan: ULAB Library (2)Call number: 658.8342 HAC, ...

14. BOOK
The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeeb Batra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2012
Availability: Items available for loan: ULAB Library (1)Call number: 658.83 CHN.

15. BOOK
Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai, India: McGraw Hill Education, c2019 [2022]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 SEV.

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