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1. BOOK
Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai, India: McGraw Hill Education, c2019 [2022]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 SEV.

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2. BOOK
Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, India: Pearson, c2018 [2020]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 WIS.

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