Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
Material type: TextPublication details: Chennai, India: McGraw Hill Education, c2019 [2022]Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 24 cmISBN: 9789353160777; 9353160774Subject(s): Marketing | Service Marketing | Consumer Services | BBA | Business AdministrationDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK | ULAB Library | 658.8 SEV (Browse shelf (Opens below)) | 1 | Available | 21051 |
Includes Bibliographical References & Index.
BBA
424018
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