University of Liberal Arts Bangladesh catalog › Details for: Services Marketing: integrating customer focus across the firm /

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Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

TextPublication details: Chennai, India: McGraw Hill Education, c2019 [2022]Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 24 cmISBN: 9789353160777; 9353160774Subject(s): Marketing | Service Marketing | Consumer Services | BBA | Business AdministrationDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.8 SEV (Browse shelf (Opens below))	1	Checked out to Kaniz Fatema (211011119)	28/04/2024	21051

Total holds: 0

Includes Bibliographical References & Index.

BBA

424018

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