Strategic Marketing / by David W. Cravens, Nigel F. Piercy.
Material type: TextPublication details: Chennai: McGraw Hill Education, c2006 [2016]Edition: 8th edDescription: xvii, 726 pISBN: 9780070682603; 0070682607Subject(s): Marketing | Strategic MarketingDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | Permanent Campus Library | 658.802 CRS (Browse shelf (Opens below)) | 1 | Available | 17718 | ||
BOOK | Permanent Campus Library | 658.802 CRS (Browse shelf (Opens below)) | 2 | Available | 17719 |
Includes Index.
Marketing- BBA.
424015.
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