Strategic Marketing / by David W. Cravens, Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, Nigel FMaterial type: TextTextPublication details: Chennai: McGraw Hill Education, c2006 [2016]Edition: 8th edDescription: xvii, 726 pISBN: 9780070682603; 0070682607Subject(s): Marketing | Strategic MarketingDDC classification: 658.802
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK Permanent Campus Library
658.802 CRS (Browse shelf (Opens below)) 1 Available 17718
BOOK BOOK Permanent Campus Library
658.802 CRS (Browse shelf (Opens below)) 2 Available 17719
Total holds: 0

Includes Index.

Marketing- BBA.

424015.

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