Marketing in the public sector : a roadmap for improved performance / by Philip Kotler, Nancy Lee.
Material type: TextPublication details: New Delhi : Pearson Education, c2007Description: xv, 332 p. : ill. ; 24 cmISBN: 8131709582Subject(s): Government productivity | Public administration -- Citizen participation | Administrative agencies -- ManagementDDC classification: 352.748Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK | Permanent Campus Library | 352.748 KOM (Browse shelf (Opens below)) | 1 | Available | 18369 |
Includes bibliographical references and index.
Marketing -BBA
424020
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