Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.
Material type: TextPublication details: New Jersey : Wiley, c2005Description: xvii, 334 p. : 24 cm. illISBN: 9780471690160; 0471690163Subject(s): Brand name products | Brand name products. -- Marketing | Brand name products. -- Management | Customer relations -- ManagementDDC classification: 658.827Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.827 KEA (Browse shelf (Opens below)) | 1 | Available | 18368 |
Includes index.
Marketing-BBA
424020
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