Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: xv, 270 p. : ill. ; 24 cmISBN: 9781591392101; 1591392101Subject(s): Marketing | Strategic planning | BBA | Business AdministrationDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.802 KUM (Browse shelf (Opens below)) | 1 | Available | 21256 | ||
BOOK | ULAB Library | 658.802 KUM (Browse shelf (Opens below)) | 2 | Checked out to Md. Tahmid Abrar Bhuiyan (233011072) | 15/10/2023 | 21257 |
Includes bibliographical references and index.
BBA
424018
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