Your search returned 64 results.

61.
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus.

by Anderson, James C | Kumar, Nirmalya | Narus, James A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: ULAB Library Call number: 658.804 ANV (2).

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62.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: ULAB Library Call number: 658.802 KUM (1). Checked out (1).

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63.
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Gender transculturation: navigating market-mediated contesting gender ideologies in consumer acculturation / by Hossain Shahriar

by Shahriar, Hossain.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lund, Sweden: Lund University, c2022Availability: Items available for loan: ULAB Library Call number: 658.834 SHG (1).

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64.
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Crystallizing public opinion / by Edward L. Bernays.

by Bernays, Edward L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : PRMuseum Press LLC, c2023Availability: Items available for loan: ULAB Library Call number: 659.2 BEC (1).

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