University of Liberal Arts Bangladesh catalog › Results of search for 'ccl=su:"Business Administration"'

Your search returned 2 results.

	1.	Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. by Anderson, James C \| Kumar, Nirmalya \| Narus, James A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: ULAB Library Call number: 658.804 ANV (2). Place hold Add to cart (remove)
	2.	Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar by Kumar, Nirmalya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: ULAB Library Call number: 658.802 KUM (1). Checked out (1). Place hold Add to cart (remove)