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Advertising : a behavioral approach for managers /

Faison, Edmund W. J., 1926-

Advertising : a behavioral approach for managers / by Edmund W. J. Faison. - New York, USA : Wiley, c1980. - xiii, 783 p. : ill. ; 24 cm. - The Wiley series in marketing .

Includes bibliographies and index.

ISBN: 0471049565

Subjects--Topical Terms:
Advertising.
Advertising--Psychological aspects.
Consumer Behavior
Marketing--Psychological aspects

Dewey Class. No.: 659.1 / FAA

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