Advertising : a behavioral approach for managers / by Edmund W. J. Faison.

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Material type: Text

TextLanguage: English Series: The Wiley series in marketingPublication details: New York, USA : Wiley, c1980.Description: xiii, 783 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	659.1 FAA (Browse shelf(Opens below))	1	Available		21814

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Includes bibliographies and index.

BBA

424018

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