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Essentials of modern marketing /

Kotler, Philip

Essentials of modern marketing / by Philip Kotler & Abu Yousuf Md. Abdullah - Bangladesh Edition - Dhaka, Bangladesh : Northern University Publications, c2023. - xx, 295 p. : ill. ; 29 cm.

Includes bibliographical references.

ISBN: 9789843546418

Subjects--Topical Terms:
Marketing
Consumer Behavior
Digital Marketing
Marketing Research
BBA
Bachelor of Business Administration

Dewey Class. No.: 658.8 / KOE

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