Essentials of modern marketing / (Record no. 12561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250708161724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250708b bg ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789843546418 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KOE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 450 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of modern marketing / |
| Statement of responsibility, etc. | by Philip Kotler & Abu Yousuf Md. Abdullah |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Bangladesh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dhaka, Bangladesh : |
| Name of publisher, distributor, etc. | Northern University Publications, |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 295 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 454 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 9 (RLIN) | 381 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing |
| 9 (RLIN) | 3026 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 3027 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BBA |
| 9 (RLIN) | 320 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bachelor of Business Administration |
| 9 (RLIN) | 2688 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abdullah, Abu Yousuf Md. |
| 9 (RLIN) | 3028 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ULAB Library | ULAB Library | Text Book Area - BBA | 08.07.2025 | Prof. Imran Rahman | 0.00 | 658.8 KOE | 22111 | 08.07.2025 | 1 | 08.07.2025 | BOOK |