Consumer behavior /

Schiffman, Leon G.

Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 12 ed. - Uttar Prodesh, India : Pearson India Education Services, c2019. - xxix, 670 p. : ill. ; 25 cm.

Includes index.



9789353069834


Consumer Behavior
Marketing-Psychological Aspects
Consumer Psychology
Decision making
Marketing Research
BBA
Bachelor of Business Administration

658.834 / SCC
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