Consumer behavior /
Schiffman, Leon G.
Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 12 ed. - Uttar Prodesh, India : Pearson India Education Services, c2019. - xxix, 670 p. : ill. ; 25 cm.
Includes index.
9789353069834
Consumer Behavior
Marketing-Psychological Aspects
Consumer Psychology
Decision making
Marketing Research
BBA
Bachelor of Business Administration
658.834 / SCC
Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 12 ed. - Uttar Prodesh, India : Pearson India Education Services, c2019. - xxix, 670 p. : ill. ; 25 cm.
Includes index.
9789353069834
Consumer Behavior
Marketing-Psychological Aspects
Consumer Psychology
Decision making
Marketing Research
BBA
Bachelor of Business Administration
658.834 / SCC