MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01040nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250915115332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250915b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353069834 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhULA |
| Transcribing agency |
BD-DhULA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.834 |
| Item number |
SCC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 9 (RLIN) |
3188 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Uttar Prodesh, India : |
| Name of publisher, distributor, etc. |
Pearson India Education Services, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 670 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Behavior |
| 9 (RLIN) |
381 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing-Psychological Aspects |
| 9 (RLIN) |
3189 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Psychology |
| 9 (RLIN) |
3190 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Decision making |
| 9 (RLIN) |
1296 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Research |
| 9 (RLIN) |
3027 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BBA |
| 9 (RLIN) |
320 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Bachelor of Business Administration |
| 9 (RLIN) |
2688 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joseph |
| 9 (RLIN) |
3191 |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, S. Ramesh |
| 9 (RLIN) |
3192 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
BOOK |
| Suppress in OPAC |
No |