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Advertising : a very short introduction /

Fletcher, Winston.

Advertising : a very short introduction / by Winston Fletcher. - New York, USA : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm.

Includes bibliographical references and index.

ISBN: 9780199568925

Subjects--Topical Terms:
Advertising.--History
Advertising.--Psychological aspects
Advertising.--Social aspects
Mass Media--Advertising--Influence
MSJ
Media Studies and Journalism

Dewey Class. No.: 659.1 / FLA

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