Advertising : (Record no. 12640)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00920cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16344604 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251218113209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100722s2010 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199568925 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Item number | FLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Winston. |
| 9 (RLIN) | 3340 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | a very short introduction / |
| Statement of responsibility, etc. | by Winston Fletcher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, USA : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 140 p. : |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | MSJ |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| General subdivision | History |
| 9 (RLIN) | 3341 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 2271 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 1646 |
| General subdivision | Social aspects |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Media |
| 9 (RLIN) | 59 |
| General subdivision | Advertising |
| -- | Influence |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MSJ |
| 9 (RLIN) | 58 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media Studies and Journalism |
| 9 (RLIN) | 57 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ULAB Library | ULAB Library | Text Book Area - BBA | 01.12.2025 | Paragon Enterprises Ltd. | 560.00 | 659.1 FLA | 22225 | 06.12.2025 | 1 | 06.12.2025 | BOOK |