MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01623cam a22002898i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21744876 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250503163003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201006s2021 nju b 001 0deng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789811222177 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhULA |
| Transcribing agency |
BD-DhULA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.06 |
| Edition number |
22 |
| Item number |
KOW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 9 (RLIN) |
450 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Winning the future : |
| Remainder of title |
marketing and entrepreneurship in harmony / |
| Statement of responsibility, etc. |
by Philip Kotler, and Hooi Den Huan, |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
World Scientific, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
273 p. : |
| Dimensions |
23 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- |
| Assigning source |
Provided by publisher. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
GED |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
2788 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
MarkPlus, Inc. |
| 9 (RLIN) |
2789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Indonesia. |
| 9 (RLIN) |
2790 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research companies |
| Geographic subdivision |
Indonesia. |
| 9 (RLIN) |
2791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing consultants |
| Geographic subdivision |
Indonesia. |
| 9 (RLIN) |
2792 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooi, Den Huan, |
| Relator term |
author. |
| 9 (RLIN) |
2793 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
BOOK |
| Suppress in OPAC |
No |