Winning the future : marketing and entrepreneurship in harmony / by Philip Kotler, and Hooi Den Huan,

By:

Kotler, Philip [author.]

Contributor(s):

Hooi, Den Huan [author.]

Material type: Text

TextLanguage: English Publisher: New Jersey : World Scientific, [2021]Description: 273 p. : 23 cmISBN:

9789811222177

Subject(s):

DDC classification:

381.06 22 KOW

Summary: "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- Provided by publisher.

Item type:

BOOK

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Textbook area- Social Science	381.06 KOW (Browse shelf(Opens below))	1	Available		21849

Total holds: 0

"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- Provided by publisher.

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