Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch, and Keyoor Purani.

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TextLanguage: English Publication details: Chennai, India : McGraw Hill Education (India), c2022.Edition: 12th edDescription: xxxi, 712 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	659.1 BEA (Browse shelf(Opens below))	1	Available		22170
BOOK	ULAB Library Text Book Area - BBA	659.1 BEA (Browse shelf(Opens below))	2	Available		22171

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