University of Liberal Arts Bangladesh catalog

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Daymon, Christine.

Qualitative Research Methods in Public Relations and Marketing Communications / by Christine Daymon, Immy Holloway. - 2nd ed. - New York : Routledge, c2011 [2017]. - xi, 397 p.: 23 cm.

Includes Bibliographical References and Index.

ISBN: 9781138897687

Subjects--Topical Terms:
BBA
Business Administration
Business
Marketing
Marketing Communication--Research
Public Relation--Research
MSJ
Media Studies and Journalism
Media Studies
Journalism

Dewey Class. No.: 659.2072 / DAQ

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