University of Liberal Arts Bangladesh catalog › Details for: Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Normal view MARC view ISBD view

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar

By: Kumar, Nirmalya Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: xv, 270 p. : ill. ; 24 cmISBN: 9781591392101; 1591392101Subject(s): Marketing | Strategic planning | BBA | Business AdministrationDDC classification: 658.802

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.802 KUM (Browse shelf (Opens below))	1	Available		21256
BOOK	ULAB Library	658.802 KUM (Browse shelf (Opens below))	2	Checked out to Md. Tahmid Abrar Bhuiyan (233011072)	15/10/2023	21257

Total holds: 0

Previous							No cover image available	Next
Previous	658.8 SEV Services Marketing: integrating customer focus across the firm /	658.8 WIS Services Marketing: people technology strategy /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	658.834 SHG Gender transculturation: navigating market-mediated contesting gender ideologies in consumer acculturation /	Next