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Consumer Behavior and Managerial Decision Making by Frank R. Kardes | . Edition: 2nd, Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 2002Availability: Items available for loan: ULAB Library Call number: 658. 8342 KAC (4).
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Understanding the consumer by Isabelle Szmigin | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Response Books- New Delhi 2003Availability: Items available for loan: ULAB Library Call number: 658 . 8 SZU (1). Checked out (1).
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4.
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Rural Marketing Targeting the non-urban consumer by Sanal Kumar Velayudhan | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Response Books- New Delhi 2002Availability: Items available for loan: ULAB Library Call number: 658 . 870954 VER (2).
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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015Availability: Items available for loan: ULAB Library Call number: 658.8342 SCC (1).
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6.
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Consumer Behavior / Leon G. Schiffman. by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida : Pearson India Education Services Pvt. Ltd. c2016 [2018]Availability: Items available for loan: ULAB Library Call number: 658.8342 SCC (2).
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