Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

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TextLanguage: English Publication details: Uttar Prodesh, India : Pearson India Education Services, c2019.Edition: 12 edDescription: xxix, 670 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	658.834 SCC (Browse shelf(Opens below))	1	Available		22149
BOOK	ULAB Library Text Book Area - BBA	658.834 SCC (Browse shelf(Opens below))	2	Available		22150

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Previous	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	658.834 SCC Consumer behavior /	658.834 SCC Consumer behavior /	658.834 SHG Gender transculturation: navigating market-mediated contesting gender ideologies in consumer acculturation /	658.8342019 PAS Panic buying: perspectives and prevention /	Next

Includes index.

BBA

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