Advertising : a very short introduction / by Winston Fletcher.

By:

Material type: Text

TextLanguage: English Publication details: New York, USA : Oxford University Press, 2010.Description: 140 p. : ill. ; 18 cmISBN:

Subject(s):

DDC classification:

Item type:

BOOK

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	659.1 FLA (Browse shelf(Opens below))	1	Available		22225

Total holds: 0

Previous					No cover image available	No cover image available
Previous	659.1 BEA Advertising and promotion : an integrated marketing communications perspective /	659.1 BEA Advertising and promotion : an integrated marketing communications perspective /	659.1 FAA Advertising : a behavioral approach for managers /	659.1 FLA Advertising : a very short introduction /	659.2 ANP Public relations crisis communication : a new model /	659.2 BEC Crystallizing public opinion /	659.2 GUP Public Relations: a values-driven approach /

Includes bibliographical references and index.

MSJ

There are no comments on this title.

to post a comment.